This July, ELLA & GLO welcomed the arrival of the Luna Bag and Lauren Shoes with a series of intimate gatherings that brought together fashion, creativity, and community across its three stores. Inspired by the campaign theme—Stand Out, Your Way—the series celebrates the idea that every woman embraces confidence differently. Rather than presenting a conventional product launch, ELLA & GLO transformed each destination into an experience that reflected the personality of its community, bringing together fashion, creativity, and meaningful connections.
Dharmawangsa Square — P![]()
aint Social Club
The journey began at Dharmawangsa Square with the Paint Social Club, a creative gathering that brought together craftsmanship, community, and self-expression through a series of leather personalization workshops.
Guests enjoyed an afternoon of painting on leather through hands-on workshops featuring leather book cover, card wallet, and bag charm personalization. Guided by ELLA & GLO, each piece became a unique expression of its owner’s creativity while highlighting the craftsmanship behind ELLA & GLO’s leather goods.
Complemented by light refreshments, the workshop invited guests to slow down, connect with one another, and discover the joy of creating something personal. As participants personalized their artworks, the Luna Bag and Lauren Shoes remained a quiet companion throughout the experience, demonstrating its versatility across both everyday routines and special occasions.
Plaza Senayan — Stand Out in Every Moment
Plaza Senayan played host to Stand Out in Every Moment, featuring ELLA & GLO’s Muse of the Month, Dinar Amanda, in an intimate styling session exploring confidence, versatility, and everyday style. Guests joined an intimate fashion talk and styling session exploring how timeless wardrobe staples can effortlessly adapt to different lifestyles.
Throughout the afternoon, attendees discovered how the Luna Bag naturally complements everyday dressing while the newly launched Lauren Shoes complete each look with elegance. The styling session was accompanied by a brief introduction from Dian Purba, founder of ELLA & GLO, who shared insights into the brand’s commitment to craftsmanship, highlighting the use of full-grain leather—the highest quality leather used across every ELLA & GLO product.
Adding another sensory experience, fragrance brand Hint invited guests to explore its signature perfumes through a guided scent discovery, with every attendee receiving a complimentary perfume to take home.
The styling session, craftsmanship showcase, and fragrance experience offered guests an immersive introduction to the Luna Bag and Lauren Shoes, highlighting the importance of details behind every ELLA & GLO piece.
Bandung Store — Stand Out Creativity with Safira
The celebration continues at ELLA & GLO's Bandung Store with Stand Out Creativity, hosted by Safira Tiara. Guests were invited to experience the art of leather craftsmanship through a hands-on workshop, where they create their own leather wallets.
Guided by the experienced ELLA & GLO team, participants learned techniques that highlighted the beauty of artisanal details while discovering the Luna Bag and Lauren Shoes collection up close.
Supported by Instaperfect, the afternoon reflected Bandung’s longstanding creative culture. By combining craftsmanship with fashion, the experience encouraged every participant to express their individuality in their own unique way.
A Timeless Companion for Every Journey
More than introducing a new collection, this launching celebrates the many ways women define confidence for themselves.
Together with the elegant Lauren Shoes, the Luna collection is designed to move effortlessly through every chapter of life. From everyday routines to memorable occasions, becoming timeless companions that adapt naturally to every lifestyle.
Because standing out has never been about following trends.
It's about expressing who you are, your own way.
